Free Ebook A Master Class in Brand Planning: The Timeless Works of Stephen King
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A Master Class in Brand Planning: The Timeless Works of Stephen King
Free Ebook A Master Class in Brand Planning: The Timeless Works of Stephen King
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- Original language: English
- Binding: Unknown Binding
Most helpful customer reviews
0 of 0 people found the following review helpful.
I see different forms of content that get great ratings and rave reviews
By Jon Itkin
A lot of the time, I see different forms of content that get great ratings and rave reviews, and then whatever it is just doesn't live up to it. I've dumped a lot of well-reviewed books halfway through.
But this one is different.
If you work in any type of job where "brand" actually matters, and where marketing is accountable to a actually achieving something, stop what you're doing, buy this book, read it and read it again. It's priceless.
1 of 1 people found the following review helpful.
The best book about planning. You need it.
By Paulo Peres
This book, tell us about the importance of the thought in planning. Plannig is a tool very important that increasingly win life with strategy well done.
Planning around the advertising, participate of the a process the creation of value about the problem the client, putting the customer and idea side by side to favor business.
Stephen King and other authors this book make them a presentation the how we could to think, practice, relation with agency, market and customers.
It's a book classic, but very important by way the understanding about planning (and advertising). Bought it!
You don't find formulas.
0 of 0 people found the following review helpful.
Timeless
By A. Liss
It sounds cheesy but the wisdom of Stephen King is timeless. Right from the first essay I was hooked. "Never stop innovating, put your message in the context of customers' lives and tell them how it makes their lives better." Words to live by.
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