Rabu, 30 Maret 2011

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Arabic Morphology and Phonology: Based on the Marah al-arwah

This volume presents a study of Arabic morpho-phonology with its basics and intricacies, by making available a wide range of material from the 8th century to the end of the 20th century and exploring the main topics that arise. It uses as its point of departure: the end of the 13th century "Marah al-arwah" by Ahmad b. 'ali Mas'ud, which is critically edited and provided with an introduction, an English translation and an extensive commentary. It offers an analysis of many grammatical theories, paradigms, Quranical citations, verses of poetry, dialectal variants and Semitic words and concludes with various indices that make the enormous body of information easily accessible.

  • Sales Rank: #6668867 in Books
  • Published on: 2001-05-10
  • Original language: English
  • Number of items: 1
  • Dimensions: 11.75" h x 8.75" w x 1.25" l, .0 pounds
  • Binding: Hardcover
  • 444 pages

Review
'...excellently well produced...' M.G. Carter, Bibliotheca Orientalis, 2004. --M.G. Carter, Bibliotheca Orientalis, 2004.

'...excellently well produced...' -- M.G. Carter, Bibliotheca Orientalis, 2004 --M.G. Carter, Bibliotheca Orientalis, 2004

"... il convient de souligner la remarquable qualit� du travail accompli par l'Auteur, aussi bien dans l'�tablissement du texte que dans tout l'aspect proprement philologique de l'ouvrage: collecte des informations bio-bibliographiques, description des manuscrits, apparat critique, �tablissement des index (10 au total!), rien ne manque, et tout est r�alis� avec un soin et une pr�cision qui ne laissent rien � d�sirer". -- Jean-Patrick Guillaume, Universit� Paris III. Bulletin Critique des Annales Islamologiques (BCAI) 19, 2003, Langue et Litt�rature, p. 2. --Jean-Patrick Guillaume, Universit� Paris III. Bulletin Critique des Annales Islamologiques (BCAI) 19, 2003, Langue et Litt�rature, p. 2.

"... L'int�r�t de l'ouvrage nous para�t triple: 1) tout d'abord de proposer une �dition critique d'un trait� relevant d'un genre particulier, celui du manuel scolaire... 2) ensuite, dans la mesure o� il �dite et traduit un texte entier, de rappeler aux liiinguistes ou de les informer sur ce qu'�tait la position classique, i.e. telle qu'enseign�e dans les classes, des grammairiens arabes en mati�re de �arf/ta�rıf 3) enfin, � travers le commenttaire, d'apporter une informationn consid�rable sur l'ensemble des sujets trait�s dans �arf/ta�rıf, en confrontant les diff�rents points de vue de la tradition linguistique arabe et ceux des arabisants (et, plus largement s�mitisants, voire, en certains cas, linguistes g�n�ralistes)". -- Pierre Larcher, Universit� de Provence et IREMAM, Arabica, tome L, 4, pp. 546-47, Brill, Leiden 2003. --Pierre Larcher, Universit� de Provence et IREMAM, Arabica, tome L, 4, pp. 546-47, Brill, Leiden 2003.

"Die Publikation gibt einen ausgezeichnet aufbereiteten Einblick in die Vorgangsweise eines arabischen Autors der sp�ten Zeit, der zumindest einen Teil seiner eigenen Literatursprache beschreibt. Dies und der durch die Verfasserin aufwendig gestaltete Kommentar-Teil lassen diese Publikation nach Meinung der Rezensenten besonders f�r Studierende der Arabistik als Ein- und �berblicksarbeit sehr geeignet erscheinen (ein versierter Arabist wird essentiell Neues wohl nicht entnehmen k�nnen), zumal ja die Verfasserin selbst ihre Publikation als generelle Arbeit zur Morpho-Phonologie des Arabischen (vgl. "Preface", S. IX) verstecht." -- Herbert Eisenstein, B�cherbesprechungen, Wien, Zeitschrift der Deutschen Morgenl�ndischen Gesellschaft (ZDMG), Band 155, 2005, p. 632. --Herbert Eisenstein, B�cherbesprechungen, Wien, Zeitschrift der Deutschen Morgenl�ndischen Gesellschaft (ZDMG), Band 155, 2005, p. 632.

About the Author
Joyce Akesson has studied Semitic languages at Lund University where she has also taught Arabic (1982-1994). She has also published on Arabic morphology including "Ah med b. Al b. Mas d on Arabic Morphology: Part I, the Strong Verb" (Brill, 1990).

Most helpful customer reviews

2 of 3 people found the following review helpful.
A comprehensive study in morphology
By A Customer
Akesson, J. (Lund U.) presents a comprehensive study of the Arabic morpho-phonology by making available a range of material from the 8th century A.D. until our days. For this purpose she uses as a point of departure an Arabic source, the "Marah al-arwah" from the 13th-14th century that she edits, translates and comments. She provides background information on works of morphology, discusses many intricates questions and linguistic theories and presents quotations, paradigms, qur'anical citations, verses of poetry, dialectal variants and Semitic words. She concludes with various indices including an important glossary for the commentary, that make the enormous body of information easily accessible.

1 of 1 people found the following review helpful.
A New Respect for Language Studies
By Don E. Rainwater
Having never been introduced to the study of languages, I was amazed at the detail that this author put into her work. As a novice, I was enthralled at the intricaces in which a language diciphered and broken apart. Every language has a history and this book has broken down Modern Arabic with a writing style and organization that is truley academic. A monumental achievement.

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Rabu, 23 Maret 2011

[J195.Ebook] Free Ebook Pokémon Visual Companion, by BradyGames

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Pokémon Visual Companion, by BradyGames

The perfect companion to the Pok�mon animated series, the Pok�mon™ Visual Companion is the follow-up to the highly regarded Pok�mon� Visual Guide, complete with updated content covering new events and characters, as well as the Unova region! This entertaining and informative volume packs the Pok�mon world between its covers, with amazing artwork, fascinating facts, and comical anecdotes. This is truly a must-have reference for every Pok�mon fan, and is the ultimate reference to key characters, famous battles, and important places. Every region has been revised and updated, including new events, people, and Pok�mon from Unova. You also meet Ash, trace his journey, and get to know his Pok�mon, friends, and travel companions, as well as villains and rivals throughout the Pok�mon world. This is the ultimate guide to the Pok�mon animated series, guaranteed to delight any Pok�mon fan!

  • Sales Rank: #19344 in Books
  • Brand: Brand: BRADY GAMES
  • Published on: 2013-12-02
  • Released on: 2013-12-02
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.56" h x .57" w x 7.43" l, 1.45 pounds
  • Binding: Hardcover
  • 208 pages
Features
  • Used Book in Good Condition

About the Author
BradyGames, an imprint of DK and a division of Penguin Random House Inc., is the world’s leading publisher of strategy content for PC and console video games. BradyGames understands what gamers—both casual and hardcore—want and need from strategy guides. Every guide features in-depth content, detailed screen captures, quick-reference tips, and professional strategy. Prima Games is also a leader in the digital strategy realm, offering interactive maps, streaming video, searchable online guides and apps, and a full website at primagames.com.


From the Trade Paperback edition.

Most helpful customer reviews

7 of 7 people found the following review helpful.
Lots of information presented with bright, full color pages of lots of Pokemon
By Angela Lesher
Book was in great condition, and my son has looked at it every day. It has the Pokemon separated by region, so if you're looking for a comprehensive list of all of them up to the Unova region, this book is not what you are looking for. It includes an alphabetical list of the Pokemon found in the Kanto, Johto, Hoenn, Sinnoh, and Unova regions, respectively. It lists the trainers found in each region (and includes those found in the Orange Islands) and which Pokemon they use in their respective gym battles. The pages are bright and fully colored, and hold my son's attention through multiple readings.

8 of 9 people found the following review helpful.
A must have for the Pokemon enthusiast
By Erika Goodall
I bought this for my sister for Christmas this year. It is AMAZING! Way better than expected. Each page is loaded with images and factual information about the pokemon and regions. New and old pokemon fans alike will enjoy this book

7 of 8 people found the following review helpful.
5 y.o. boy's favorite book
By M Kim
My 5 y.o. son loves this book. I also bought him the pokemon essential handbook, and while he also likes that book, he thinks this one is much more interesting because he can read more about the characters and find out some of the back story.

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Senin, 21 Maret 2011

[Y107.Ebook] PDF Download Greene & GreeneFrom Brand: Gibbs Smith

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Greene & GreeneFrom Brand: Gibbs Smith

Going beyond documenting their work, author Marvin Rand captures the emotion and art of the buildings created by the legendary California brothers and architects, Charles and Henry Greene, in Greene & Greene. Rand's images focus on details-architectural elements, lighting, and materials-which create the illusion that one could reach out and touch them, feeling the sensuousness of line and texture in each design.
The art of the Greenes is interpreted by Rand in 150 choice photographs, documenting the culmination of the Craftsman period and highlighting the art of workmanship by the architects.
Rand has tried to extend architecture as a form of art, exploring the quality of emotion expressed in light and shadow, using what is evident in architectural design. He has been published in numerous books and magazines throughout the world and has been showcased in major exhibitions. Rand lives in Marina del Rey, California.
Daniel Gregory graduated from Yale in 1973, and after earning a Ph. D. in Architecture from the University of California-Berkeley, he taught architectural history at Carnegie-Mellon University in Pittsburgh. Now Sunset magazine's home editor, he has served on national juries for the American Institute of Architects.

  • Sales Rank: #1317154 in Books
  • Brand: Brand: Gibbs Smith
  • Published on: 2005-04-17
  • Original language: English
  • Number of items: 1
  • Dimensions: 11.00" h x 1.13" w x 11.00" l, 4.35 pounds
  • Binding: Hardcover
  • 240 pages
Features
  • Used Book in Good Condition

From the Inside Flap
Greene & Greene By Marvin Rand With an introduction by Daniel Gregory In this collection of unequalled photography, renowned architectural photographer Marvin Rand reveals a whole new interpretation of the legendary California brother architects Charles and Henry Greene. Rand has documented the architectural work of the Greenes since 1959, when he accepted a request from the Metropolitan Museum of Art to photograph their sconces and lighting. He has been enamored with the Greenes ever since, building a body of work that is unsurpassed. Going beyond documenting the Greenes' work, Rand captures the emotion and art of their buildings. His images focus on details-architectural elements, lighting, materials-creating the illusion that one could reach out and touch them, feeling the sensuousness of line and texture they possess. The art of the Greenes is interpreted by Rand in 150 choice photographs recording the culmination of the Craftsman period and highlighting the art and workmanship of the architects. Marvin Rand, Hon. AIA, His photography has been published in more than forty books and magazines, has been exhibited in California and Washington, D.C. His numerous awards include a Graham Foundation grant, lifetime achievement awards from the City of Los Angeles and the Pacific Design Center, and an Honorary AIA from the American Institute of Architects. Some of his select architect clients have included Frank Gehry, Cesar Pelli, Skidmore, Owings & Merrill, Gwathmey/Siegal & Associates, Gregory Ain, William Pereira & Associates, and John Lautner, to name a few. Rand lives in Marina del Rey, California, with his wife, Mary Ann Danin.

About the Author
Marvin Rand has tried to extend architecture in an art, showing the quality of emotion through light and shadow, using what is in the subject matter-strong line and form. He has been published in numerous books and magazines throughout the world and has been showcased in major exhibitions. Rand lives in Marina del Rey, California.

Daniel Gregory graduated from Yale in 1973, and after earning a Ph. D. in Architecture from U. C. Berkeley, he taught architectural history at Carnegie-Mellon University in Pittsburgh. Now Sunset magazine's home editor, he has served on national juries for the American Institute of Architects.

Excerpt. � Reprinted by permission. All rights reserved.
"The realism of living"
Marvin sees the architecture of Greene and Greene as art that is part of the environment where we live. At his studio he showed me one of his most evocative images, the shadowy porte cochere and crisply curving driveway of the Blacker House, and there was a surprising detail: the sprinklers were on, forming a mist over the lawn at the right rear of the photograph. This is what Marvin calls the "realism of living." Daily life--represented by the sprinklers--is lived in these houses, no matter how artful or remarkable they may be from a design standpoint. In this case the mist created an ethereal, almost otherworldly aura, like the idealized background in the portrait of the Mona Lisa. The effect was both realistic and romantic at the same time.

Most helpful customer reviews

0 of 0 people found the following review helpful.
a great gift
By S. Wunsch
I ordered this book from Amazon and gave it to my husband, a retired architect. He was so pleased to receive it and we have especially enjoyed the outstanding photos of the Greene Brothers' work.

14 of 15 people found the following review helpful.
Another Passage Through the Wonders of Greene and Greene Ideas
By Grady Harp
Marvin Rand is an accomplished photographer with a special affinity for capturing the essence of architectural details. His eye is keen, his technical skill in manipulating the camera is obvious, and his ability to go beyond the surface makes this portfolio a very fine exploration of the mysteries and profound accomplishments of the brothers Greene!

Having the luxury of visiting many of the homes photographed here offers the opportunity to evaluate more acutely. After a fine introduction by Daniel Gregory who, like Rand, prefers to concentrate on interesting details rather than over-chewed history, the remainder of the book is a collection of lavishly colored plates of the houses created by Greene and Greene, showing the importance of the California climate in the way the houses were laid out architecturally, the concept of the bungalow style, and the craftsmanship which lent its name to a movement. But the real treasures are Rand's scrupulously lighted and composed images of details of the Greene and Greene genius. These include doors, and windows, lamps and furniture, intricate and simple designs from the blossoms of Art Nouveau, and the endlessly fascinating influence of the Orient in finding the quiet and tranquility of the through-designed/composed dwellings.

This is more a book of photographs than the books written by the Greene and Greene scholars and as such serves as an adjunct to the literature rather than just another volume about California's favorite architects. Highly Recommended. Grady Harp, December 05

10 of 11 people found the following review helpful.
Art's and Craft's Masters
By Shannon Deason
This is a gorgeous book on a most worthy subject. Greene and Greene's architecture is so unique and beautiful and it has never been photographed so well, the pictures just jump off the page, they are so vivid and they make the subject really pop. I have not always been an admiror of Greene and Greene's work, I realize that it is not everyones taste, but when captured this way I just can't see how anyone could not admire it. The seeming symplicity of the architecture belies an incredible amount of craftmanship and talent that it took to create these homes. I enjoyed the pictures of the grandest of the homes Greene and Greene produced, but it was really the small bugalows that I most enjoyed viewing, the attention to detail is amazing. If you have any interest in architecture and most certainly if you are someone who likes this particular style of architecture then I highly recommend this book, there are several books on Greene and Greene but this is the best in my opinion, but don't take my word for it look at the other books and chose for yourself, several are quite good, but as I have stated this one, in my opinion is the best...for what it's worth.

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Sabtu, 19 Maret 2011

[Z205.Ebook] Ebook Leadership in Healthcare: Essential Values and Skills, Third Edition (Ache Management), by Carson F. Dye

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Today's healthcare leaders face constant challenge and change. Even as they cope with a rapidly evolving environment, they also must overcome existing obstacles inherent to running multifaceted operations. A solid value system will anchor leaders as they navigate these daily hurdles. This highly regarded book examines leadership through the lens of such values. It provides a comprehensive overview of leadership principles specific to the healthcare environment and explores both personal and team values that drive appropriate and effective behavior. Case studies, exercises, and self-assessment tools facilitate teaching, dialogue, and self-reflection. A valuable resource for seasoned practitioners and their leadership teams, the book is also used extensively in academic courses in leadership. Updates to this edition include: Expanded coverage of academic theories and popular approaches to leadership; A new chapter articulating the need to identify and develop new types of leaders in healthcare; A new chapter on the extensive work of researchers who have examined the impact of leadership on organizational outcomes; Updated and expanded discussion of servant leadership, change makers, employee engagement, emotional intelligence, and groupthink; Fresh examples and cases featuring clinical leaders, including both nurses and physicians

  • Sales Rank: #194664 in Books
  • Published on: 2016-09-16
  • Original language: English
  • Dimensions: 9.00" h x 6.00" w x 1.00" l,
  • Binding: Paperback
  • 418 pages

About the Author
Carson F. Dye, FACHE, is president and CEO of Exceptional Leadership LLC. A seasoned consultant with more than 40 years of experience, Dye helps organizations with leadership searches and assessment, physician leadership development, succession and transition planning, and overall organizational effectiveness. He is certified to use Hogan Assessment tests in leadership evaluation and development. He also serves on the faculty of the graduate program in health administration at the University of Alabama at Birmingham. Dye has written nine previous books, including two James A. Hamilton Book of the Year Award winners.

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Selasa, 15 Maret 2011

[D864.Ebook] Download PDF Americans and their Forests: A Historical Geography (Studies in Environment and History) ( Paperback )

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Noticeable wear to cover and pages. May have some markings on the inside. Fast shipping. Will be shipped from US. Used books may not include companion materials.

  • Sales Rank: #7210069 in Books
  • Published on: 1991-06-26
  • Binding: Paperback

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Jumat, 11 Maret 2011

[P754.Ebook] Ebook Modern Canadian Plays: Volume 2From Brand: Talonbooks

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In Volume II, Wasserman shows us Canadian drama from 1985 up to 1997, during which we see women playwrights rise to greater prominence, along with Native, gay and lesbian, and Quebecois playwrights. But, continuing on from Volume I, this selection of plays not only takes us farther into the annals of the lives of the marginalized; it also provides a revealing cultural and philosophical cross-section of late-20th-century life in Canada.

In one way or another, we are shown ourselves as we are, and not in the critically-neutral, determinedly na�ve terms of the contemporary mainstream in which we are all represented as gloriously enmeshed in a world of cybernetic stringency—the uncomplicated aesthetic of a never-ending stream of zeroes and ones.

If the plays presented in these two volumes are the contours of an “indigenous Canadian drama,” they outline anything but a norm.

The plays in this fourth edition of Modern Canadian Plays: Volume II date from 1985 to 1997:

Bordertown Caf� by Kelly Rebar

Polygraph by Robert Lepage and Marie Brassard

Moo by Sally Clark

The Orphan Muses by Michel Marc Bouchard

7 Stories by Morris Panych

Dry Lips Oughta Move to Kapuskasing by Tomson Highway

Amigo’s Blue Guitar by Joan MacLeod

Lion in the Streets by Judith Thomson

Never Swim Alone by Daniel MacIvor

Fronteras Americanas by Guillermo Verdecchia

Harlem Duet by Djanet Sears

Problem Child by George F. Walker

  • Sales Rank: #3798763 in Books
  • Color: Silver
  • Brand: Brand: Talonbooks
  • Published on: 2000-09-15
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.68" h x .85" w x 6.84" l, 1.48 pounds
  • Binding: Paperback
  • 408 pages
Features
  • Used Book in Good Condition

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Kamis, 10 Maret 2011

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  • Published on: 2005
  • Binding: Hardcover
  • 1247 pages

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Senin, 07 Maret 2011

[Q986.Ebook] Ebook Download Management Accounting for Hospitality and Tourism, by Richard Kotas

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  • Sales Rank: #5759181 in Books
  • Brand: Brand: Cengage Learning EMEA
  • Published on: 1999-03-18
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.75" h x 7.75" w x .75" l, .0 pounds
  • Binding: Paperback
  • 352 pages
Features
  • Used Book in Good Condition

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Kids as Customers: A Handbook of Marketing to Children, by James U. McNeal

No descriptive material is available for this title.

  • Sales Rank: #2037503 in Books
  • Color: Other
  • Brand: Brand: Lexington Books
  • Published on: 1992-07-01
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.42" h x 1.00" w x 6.33" l, 1.18 pounds
  • Binding: Hardcover
  • 272 pages
Features
  • Used Book in Good Condition

From the Back Cover
At the age of four or five, many children begin to make purchases on their own. By the time they are ten, they make more than 250 purchase visits to stores each year. Marketing to children has come a long way since the days when "secret decoder rings" were sold on cereal boxes. Children today have their own television and radio networks, magazines, newspapers, product clubs, banks, bookstores, and clothing shops. Changes in the American family have also served to force children into the marketplace sooner. Working parents rely on their children to do more household chores, including shopping. Smart manufacturers and retailers recognize the children's market as a potential gold mine, and the expert they turn to for advice is internationally recognized authority James U. McNeal. McNeal's Kids as Customers is the indispensable marketing handbook for companies marketing to four-to-twelve year-olds--a market McNeal describes as having the greatest sales potential of any age or demographic group. McNeal classifies the children's market into three distinct categories: primary, influence, and future. As a primary market, children in the United States have over $9 billion to spend. McNeal explains how they get their money, where they shop, what they buy, and what persuades them to select one product over another. As an influence market, children direct at least $130 billion of adults' spending. McNeal offers for the first time a measure of kids' influence on their parents' purchases of 62 household items, from ice cream to home computers. As future consumers, children will control even more purchasing dollars. McNeal shows businesses how to cultivate today's children into loyal long-termcustomers. What's more, McNeal urges businesses not to overlook the potential of the vast overseas market. Many foreign children, especially in countries like Great Britain, Japan, and Taiwan, have the same purchasing power as Americans, but they often have fewer products to choose from. And, unlike their parents, foreign children frequently prefer American-made goods. McNeal provides invaluable data on foreign children's income, purchasing, and saving practices--and practical guidelines for tapping into the children's market overseas. Retailers, advertisers, product designers, and market researchers will all benefit from McNeal's extensive research and his examples of highly successful children's marketing strategies, as well as some that were total failures. Kids as Customers presents the practical advice and hands-on techniques any business needs to succeed in the fast-growing children's marketplace.

About the Author
Dr Kara Chan is associate professor at the Department of Communication Studies, Hong Kong Baptist University.

Prof. James U. McNeal is Visiting Professor at Guanghua School of Management, Peking University, China where he teaches a course in children consumer behavior. He is author of over 50 articles on the subject, and three books: "Children as Consumers: Insights and Implications"; "Kids as Customers: A Handbook of Marketing to Children"; and "The Kids Market: Myths and Realities,"

Most helpful customer reviews

0 of 0 people found the following review helpful.
The reviewer of October 25, 1999 is probably right.
By Goggle-Eyed Slewfoot
The author pays occasional lip service to the eithical considerations of marketing to children. At first, I was going to gather up all those quotes and use them as a rebuttal to the reviewer of October 25, 1999.

But then, on page 189, I read "Needs are not for products; products are for needs." In this one disclaimer, McNeal is absolving himself for selling comic books which could be read in ten minutes, colorful toys which lose every child's attention in five minutes, addicting electronic games, and junk food.

The statement would be objectionable even if the word "desires" were substituted for "needs." Children had no desire for designer jeans or hundred-dollar tennis shoes before they were invented by the market.

On the whole, it is an interesting book, but I am a little disappointed. I wanted to learn about the psychological ploys used in baiting children, but I learned very little about that.

1 of 7 people found the following review helpful.
Coming Soon! The Kids Market: Myths and Realities
By A Customer
The newest book from James McNeal answers important questions about the kids market, including: When do children become consumers? Do kids really save more than their parents? How much money does the average kid have and where does it come from? Why are the numbers six and seven more effective at getting kids' attention than other numbers? What do children say is their favorite fast food? How do children in other countries spend their time and discretionary income? Find answers to these and other important questions from the expert on marketing to kids. Pehaps the book's finest feature is the information contained in dozens of actual drawings done by children from the U.S. and abroad. It's amazing how much you can learn from these illustrations when you have a seasoned expert to point out their most interesting elements and share his wisdom on the topics at hand.

9 of 18 people found the following review helpful.
Fabulous research!
By A Customer
This book provides valuable insight into maximizing profit from your 4-12 year-old target market - it has been very helpful in developing promotional material for my large corporate firm. With this valuable research I helped my firm pull in larger profits, leaving minds of society's youth in my wake - including the minds of my own children. But that's okay: I make it up to them by buying them whatever they want. Of course, I'm sure they will want the usual - a trip to the new Disney movie and dinner afterwards at McDonald's. It's baffling yet convenient how they always want the same thing! I recommend this book to any father with sound, capitalistic priorities.

See all 11 customer reviews...

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Minggu, 06 Maret 2011

[H235.Ebook] Free PDF Marketing Management: An Asian Perspective - 5th Edition, by Philip Kotler, Kevin Lane Keller, Ang Swee Hoon, Leong Siew Meng, Tan Chin Ti

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Marketing Management: An Asian Perspective - 5th Edition, by Philip Kotler, Kevin Lane Keller, Ang Swee Hoon, Leong Siew Meng, Tan Chin Ti



Marketing Management: An Asian Perspective - 5th Edition, by Philip Kotler, Kevin Lane Keller, Ang Swee Hoon, Leong Siew Meng, Tan Chin Ti

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Marketing Management: An Asian Perspective - 5th Edition, by Philip Kotler, Kevin Lane Keller, Ang Swee Hoon, Leong Siew Meng, Tan Chin Ti

Marketing Management: An Asian Perspective has been successful in offering a learning product that combines the excellent content that Kotler has done with examples and case studies from a relevant Asian viewpoint. The 5th Edition builds on the strengths of the previous editions, with an emphasis on highlighting emerging market trends to help students stay relevant in today s fast-changing marketing environment. Marketing Management is typically taught through case studies, and is application-oriented. It is therefore important to showcase companies and brands that have been successful in their marketing strategies. An effort has been made to ensure that familiar Asian and international brands/companies are featured. This enables students relate to the analyses of these case studies and vignettes. Framework / Approach The 5th Edition makes an effort to reflect the changes in marketing management. It now includes (1) Global brand names that have marketed themselves successfully throughout the world, (2) Emerging markets and trends, and (3) A greater focus on technology. Features Unique to MMA 1. NEW and IMPROVED - International case studies and examples in the proportion of: 40% international companies in a non-Asian context 40% international companies in an Asian context 20% Asian companies in an Asian context / non-Asian context oAdvantage: Provides a balanced look at international marketing activities oBenefit: Students in Asia relate much better when they can recognize brands or company names which are familiar, especially MNCs which operate widely in this region 2. NEW - Cases on emerging markets and trends for eg Tata in India. oAdvantage and Benefit: Students are kept up-to-date and informed of up-and-coming markets and trends. 3. NEW - More focus on technology oAdvantage and Benefit : With online marketing becoming increasingly popular, we have included examples to show students how some companies incorporate e-marketing.

  • Sales Rank: #2640032 in Books
  • Published on: 2008-08-01
  • Original language: Spanish
  • Number of items: 1
  • Dimensions: 10.79" h x 1.14" w x 8.50" l, 3.95 pounds
  • Binding: Paperback
  • 800 pages

Most helpful customer reviews

2 of 2 people found the following review helpful.
Excellent resource
By Terry Gilsenan
This is a great resource when studying a masters degree or MBA on marketing. Very helpful, easy to read, easy to research.

1 of 1 people found the following review helpful.
Recommended for MBA Students
By Ananth
Actually this book recommended by Prof. in my MBA class, I think its very good book to understand the process of marketing management. This book guided me to think in another perspective, as marketing manager. Most recent examples in Asian market helped me understand more easily the marketing management. I will say this book aging demonstrate Kotler `s involvement in Marketing.. I will say go for it.

1 of 1 people found the following review helpful.
Excellent reading and tremendously informative
By curtis sonny
Excellent reading and tremendously informative. The real world examples are fascinating and complements the theory and keeps the reader attention. I would recommend to any one doing MBA and beyond.

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Kamis, 03 Maret 2011

[R968.Ebook] Ebook First Corinthians (The Anchor Yale Bible Commentaries), by Joseph A. Fitzmyer

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First Corinthians (The Anchor Yale Bible Commentaries), by Joseph A. Fitzmyer

This new translation of First Corinthians includes an introduction and extensive commentary that has been composed to explain the religious meaning of this Pauline epistle. Joseph Fitzmyer discusses all the usual introductory problems associated with the epistle, including issues of its authorship, time of composition, and purpose, and he also presents a complete outline.

The author analyzes the epistle, pericope by pericope, discussing the meaning of each one in a comment and explaining details in the notes. The book supplies a bibliography on the various passages and problems for readers who wish to investigate further, and useful indexes complete the volume.�First Corinthians will be of interest to general readers who wish to learn more about the Pauline letters, and also to pastors, college and university teachers, graduate students studying the Bible, and professors of Biblical studies.

  • Sales Rank: #439657 in Books
  • Published on: 2008-09-03
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.25" h x 1.88" w x 6.13" l, 2.44 pounds
  • Binding: Hardcover
  • 688 pages

Review
"This is a measured, erudite work with all the hallmarks of a seasoned scholar drawing upon a lifetime of research and writing." —Journal of the Evangelical Theological Society (Journal of the Evangelical Theological Society)

"This noteworthy addition to the Anchor Yale Bible Commentaries is destined to join the elite of scholarly commentaries on I Corinthians.��It provides thorough analysis and well-researched, careful examination of virtually all issues.� The entire work reflects the author's wide-ranging knowledge of classical, biblical, extrabiblical, and scholarly literature." —Roger Mohrlang, Theology Today (Roger Mohrlang Theology Today)

"This commentary will take its place as perhaps one of the best historical and literary works on 1 Corinthians and a worthy companion to the Anchor Bible commentary on 2 Corinthians."—Wendell Willis, Restoration Quarterly (Wendell Willis Restoration Quarterly)

About the Author

Joseph A. Fitzmyer is a Jesuit priest and professor emeritus, Biblical Studies, The Catholic University of America, Washington, DC. He has edited and published numerous books on the New Testament, ancient Aramaic, and the Dead Sea Scrolls, and he has served as president of the Society of Biblical Literature, the Catholic Biblical Association, and the Society for New Testament Study. He lives in Washington, DC.

Most helpful customer reviews

17 of 20 people found the following review helpful.
Worth Adding To Pastoral Libraries For Preaching From 1 Corinthians
By David A. Bielby
This commentary is among some of my best ones for 1 Corinthians. It has a number of strengths and some weaknesses in my view which I will try to summarize in this review. My bottom line is that I think it's a helpful tool for aiding Pastors and Bible Teachers/Students in their pursuit of the meaning of the text. It does not attempt to bring out strong application concepts, nor does it delve into theological implications or debates surrounding key terms in the text.

Let me describe the book in general before I illustrate what I mean.
The author gives us 600+ pages of material on the 16 chapters of Paul's first letter to the Corinthians. His seventy page introduction is longer than many introductions in other commentaries, and has one feature that I particularly enjoy: His final feature in the introduction (the one I like the best) is called Pauline Teaching in First Corinthians (some people-including myself-would say that all of First Corinthians is Paul's teaching). What this section of the introduction contains is a mini version of theological emphasis in First Corinthians. He brings out more elements than Gordon Fee's NICNT The First Epistle to the Corinthians (The New International Commentary on the New Testament) or David Garland's Baker ECNT on 1 Corinthians 1 Corinthians (Baker Exegetical Commentary on the New Testament)(both fine commentaries). The categories include the emphasis of Christology, Theology Proper, Pneumatology, Ecclesiology, Anthropology and Eschatology. It's surprising to me that a Catholic scholar would emphasize with a special point the Pneumatology of 1 Corinthians and a formerly Pentecostal scholar like Fee would omit this. But that's the very situation we have here. I suppose one can point to Fee's "God's Empowering Presence" God's Empowering Presence: The Holy Spirit in the Letters of Paul rather massive volume as compensation for this point, still I would like to have seen a helpful summary in Fee as we have here in Fitzmyer. Essentially he contrasts extra-biblical Greek useage of pneuma with NT use and says Paul here is using a meaning that parallels the Hebrew ruach. He defines the Spirit here as a manifestation of God's presence. His short article (two pages only) is enlightening, helpful and a great snippet in the middle of a very good commentary. These are the things that I look for in commentaries.

Each section of scripture has a translation, a summary, commentary, notes and special bibliography (there is a general bibliography in the beginning of the book that has everything).

When it comes to controversial issues, Fitzmyer tends to identify the controversy, dispatch the weaker views or overlook them, and focus on the key possibilities without spending a lot of time on them. He will give citations refuting or agreeing with major authors, alerting the reader to what he believes are pitfalls or strengths in arguments from other scholars and then get right to the meaning he believes the text carries. This can be very helpful.

For example: On 1 Corinthians 13 he talks about Agape extensively with a summary of Greek use of four major terms for love, (he doesn't delve into other terms found in lexicons as if they are not there-I don't know why, but then I'm not a scholar-but I can easily see there are other terms for love just by looking it up in Louw and Nida's Semantical Domain Lexicon). Anyhow, he deals with the meaning of controversial terms like the 'perfect' in 1 Corinthians 13:10 much to the chagrin of fundamentalists and other cessationists, he dispatches of their cherished view by stating the idea that the 'perfect' means the completion of the cannon is completely alien to the context of 1 Corinthians 13. He then goes on to discuss the possibility that it could mean maturity but settles on the idea that it is the coming Eschaton at Christ's return. I think every major commentary I have agrees with this point. He summarizes it fairly well, but I like Gordon Fee's summary of this point much better. I don't know if Fitzmyer has added anything new to the discussion on this point. He spends only one half of one page on the issue, not enough in my opinion.

He tends to overlook Jewish Intertestamental uses, First Century AD Jewish Greek use of terms, and Apostolic Greek Fathers (of special note are first and second century Fathers whose use of Pauline terms should be wrestled with more than Bultmann or Barth in my opinion). He instead wrestles with the views of a wide array of scholars from the 19th and 20th and now 21st Century. So I was quite surprised to find 1 Clement dealing with Agape and Teleios (love and the perfect) together in a passage. I was stunned that none of my commentaries discuss that...especially since Clement ties it to the coming of Christ at the end of the age!!!

So unlike some wonderful commentaries I have on other NT letters (like Gene Green's commentary on 2 Peter Jude and 2 Peter (Baker Exegetical Commentary on the New Testament)) this one does NOT adequately grapple with highly relevant ancient literature that Pastors and other Bible teachers can fairly quickly reference with todays sophisticated professional Bible exegetical software like Bibleworks 8.0

I think the lack of application or inspirational points in this commentary (there is no spiritual fire like commentaries of old) and the shorter dealing with what have been major debates among Bible believing Christians, and the lack of breadth in citing Jewish Greek literature from 200 BC through 200 AD are three key weaknesses in this commentary that cause me to mark it down to a four star (it's better than a three star).

Having said that, the commentary he gives is salient, clear and easy to read for the most part and a worthy addition to any pastoral library on the New Testament. I highly recommend this commentary for your use.

I would not agree with one reviewer who said...if you can only have one commentary on 1 Corinthians, this is the one. I'm not sure it displaces Garland or Fee in value to the preaching pastor. Yet it's in my top five, that's for sure! I hope it blesses you as much as I've been blessed by it!

14 of 14 people found the following review helpful.
Classic Fitzmyer- Another Solid Contribution
By danny
This review originally appeared at [...] on 3/3/0/09.

Special thanks to Robert of Yale University Press for a review copy of this book.

Joseph Fitzmyer has long been one of the most well known Roman Catholic Bible scholars, writing on subjects ranging from the Dead Sea Scrolls to a few highly regarded commentaries in the Anchor Series (Luke, Acts, Romans, and Philemon). Added to these commentaries is his latest work, a commentary on 1 Corinthians. I'm not sure how long he's been writing books, but according to his Wikipedia page he was ordained in 1938!

Fitzmyer's strength is detailed exegesis- lexical analysis, grammatical discussions, historical concerns, etc. This doesn't make for the most exciting commentary, but the fact remains that few scholars can write a genuinely engaging commentary. His attention to detail, especially of the Greek text, gives him some unique insight into some of the rhetorical devices used by Paul. As far as the content of 1 Corinthians, I'll give a quick rundown of some of Fitzmyer's insights:

On the divisions within the Corinthian church mentioned in chapters 1-4 (p52)- "Paul's initial preaching of that gospel in Roman Corinth resulted in his making a considerable number of converts there. When other preachers came, such as Apollos and perhaps Cephas, the original Corinthian Christians heard the same gospel preached in other forms, which seems to have distracted them gradually from the nucleus of the gospel message. So Paul is concerned to recall them to that fundamental message of the cross and of the risen Christ, and of the role of his Spirit in their lives."

The lawsuits of 6:1-11 are not referring to specific cases Paul has in mind (p248), though Fitzmyer does not really offer another view for why Paul has to write this section. Paul's strong words against homosexual activities in 6:10 do not refer simply abuses in homosexual relationships, but any form of same sex relationships (p256-258). He also includes a short but helpful discussion of slavery and the Christian life in chapter 7, which isn't surprising given his previous commentary on Philemon (p306).

Chapters 8-10 shows "that Paul seeks to persuade those who possess knowledge to adopt his policy of not using their very `right' to consume such idol meat even in temple banquets" (p332). Regarding the passage about women covering their heads in chapter 11, Fitzmyer encourages the reader to keep in mind that Paul is only talking about the community gathering in worship, not addressing concerns about "the inferiority of women, women's ministry, the role of women in the church, or even about the ordination of women" (p405-407). The head covering is a veil, not a woman's hair. In his discussion about the Lord's Supper Fitzmyer may make some Protestants uncomfortable with his use of the term "Real Presence." He also includes a helpful discussion of the historical evidence for Jesus celebrating the Last Supper with his disciples and how Paul's discussion in chapter 11 fits with that event (p430).

In chapters 12-14 "Paul is reacting against some Corinthian Christians who are vaunting one gift over another (especially speaking in tongues as the main gift of the Spirit), and in order to counteract that, he is seeking to put all pneumatika, `spiritual things,' especially the endowments of the Spirit, in a proper perspective" (p454). As for specific questions some might have in these chapters: "`prophecy' has to be understood as a Spirit-inspired dynamic and effective preaching of the Scriptures and the gospel" (p467; on 12:10, also noting 14:1, 3-6, 24, 29, 31). Discerning of spirits (12:10) is not about interpreting prophecy, rather "is a term for evaluation" (p468). "The perfect" of 13:10 has nothing to do with the completion of the canon, but is eschatological (p498). Love is more important than the gifts "because it is the mark not only of eternity, but of the present as well" (p503). Fitzmyer differentiates between the prophet in 14:29 and the one receiving revelation in 14:30 (p526, despite the fact that Paul returns to prophets in vv31-32). The phrase "as in all the churches of the saints" in 14:33b belongs with what precedes it rather than what follows to avoid the repetition with "in the churches" in v34 (p527). The verses in 14:34-36 are not a later addition, despite the best attempts at some scholars to argue so. Rather (surprisingly), vv34-35 are a quotation of the Corinthian church and v36 is Paul's objection (p530).

In chapter 15, Paul "seeks to demonstrate to them that belief in the resurrection of Christ, which he assumes they still hold, and the conduct of a life lived in Christian faith inevitably imply a belief in the resurrection of the dead" (p558). Paul is arguing against those who deny the bodily resurrection of believers (with Hays, Fee, and others) as opposed to him arguing against Corinthians who believed the resurrection had already happened (p559-560). So, "Paul is affirming not only the certainty of Christ's resurrection, but also Christ's resurrection as the guarantee of the futurity and certainty of the resurrection of the dead" (p568). `The analogies (of vv36-41) do not prove the resurrection of the dead, but they provide the first step of a plausible mode of understanding it, and they are drawn from ordinary everyday experience" (p586). The "`spiritual body' must mean a human body as transformed by God through Christ for a new mode of existence, under the influence of Pneuma, `Holy Spirit'" (p596).

There's obviously more than could be said of this commentary. Of interest to probably no one but me, this commentary did not receive the imprimatur of the Catholic church, unlike some of his previous commentaries (including his Romans one, which has been noted to sound more Reformed than Catholic). Was this because of the change in publisher? Was there something in this commentary that caused this? Did he not seek this?

Often times the flow of the Anchor commentaries is tough to follow, coming across as a bunch of disjointed notes on the text. Fitzmyer is better than some others I've read because he takes full advantage of the "comments" section before his notes to summarize the passage. In these sections, he is able to achieve a good balance in interacting with other scholars and giving his own outlook.

For those who are doing detailed work in 1 Corinthians, Fitzmyer will prove to be a strong resource to consult. For the pastor, he may not be as much help as other commentaries, notably Fee, Garland and Hays. The problem is this: there are so many excellent commentaries on 1 Corinthians already. I count Fee, Thiselton and Hays as the best, and Garland is as highly regarded as these by many I trust (but I haven't used it much). And I haven't even mentioned Barrett, Witherington, Blomberg, Collins, Keener, Thiselton's shorter commentary and so on. Oh, and let's not forget the forthcoming commentaries by Rosner/Ciampa, Ellis, Winter... you get the idea. I guess my point is that we don't need more commentaries on 1 Corinthians.

So where does Fitzmyer fit among the fray? This commentary is in the top half of the ones I mentioned. He's different enough from the evangelical offerings to give a different viewpoint, but isn't so different that an evangelical wouldn't benefit from him. As far as comparing this to his other commentaries, I still think his Luke and Philemon commentaries make a stronger contribution to those respective books. Again, you can't really fault Fitzmyer for this, since 1 Corinthians has been one of the most examined letters in the Bible (or probably in the ancient world). Thus, there is little new, but much good in Fitzmyer's commentary on 1 Corinthians and he ought to be commended for another fine work.

4 of 10 people found the following review helpful.
Critical addition to any exegetes library
By Michael L. Russo
Fitzmyer is one of the world's leading scholars of Sacred Scripture and any work that carries his name is guaranteed to be an indepth study using credible references and providing valuable information. First Corinthians provides an excellent overview of Corinth's history and people. The commentary on St. Paul's letter is truly a scholarly work.

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